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RAVE PACK

The underground, and above ground, world of music festival goers and rave attenders is a tough crowd to crack. They sniff out marketing schemes and avoid anything that tries to encroach on their world. So, when Rave Pack needed help marketing its collection of vitamins and other supplements to help ravers avoid the crash, they turned to Diamond Edge. We created a family of marketing materials that embraced the street-smart look and feel that makes the rave crowd dance.